Financial crisis-ridden Etisalat Nigeria that was given less than three weeks to change its brand name, following the pulling out of the Abu Dhabi based Emirates Telecommunications Corporation (ETC), also known as Etisalat, new management of the telecom firm has now adopted 9Mobile as the new name.
Though official confirmation for the new name was yet to be received from the new owners, staff of the company confirmed that the new name would soon be announced. Etisalat Nigeria is trade name with which Emerging Markets Telecommunication Services Ltd. (EMTS) operated before they were sacked.
The Nigerian Communications Commission (NCC) and Central Bank of Nigeria (CBN) had waded into the loan deals in a bid to save Etisalat Nigeria from collapse after talks with its lenders over $1.2 billion loan failed.
Hatem Dowidar, who is the Chief Executive of Etisalat International, told Reuters that the new managers of telecom have been given few weeks to phase out Etisalat in Nigeria
The Chief Executive had said the company, with a 45 percent stake in the Nigerian business, is transferring its shares to a trustee after talks to renegotiate a $1.2 billion loan failed.
“There’s a new board and we are not part of that company. We have sent our termination